Toyota US has announced the pricing of the new 2014 Prius Facelift, which is available for less than $30,000. The base model Plug-in Hybrid starts from just $29,990, while the top-of-range Plug-in Hybrid Advanced costs $39,525.

The 2014 Prius Plug-in Hybrid is well-equipped (similar to a Prius Three), but adds these appealing features:

  • Heated cloth front seats – a unique standard feature available only on Prius Plug-in
  • Remote Climate – a feature that allows customers to activate their A/C remotely (standard on Prius Plug-in, available on Prius Three)
  • Ability to drive extended distances in EV Mode, helping to increase  fuel efficiency
  • Unique 10-spoke alloy wheels
  • 1 additional year of Roadside Assistance through ToyotaCare, for a total of 3 year

The Prius Plug-in Advanced will still offer popular features including:

  • Premium HDD Navigation with Entune® App Suite (including Plug-in Hybrid Applications) and JBL
  • SofTex-trimmed heated front seats
  • 8-way power-adjustable driver's seat with power lumbar support
  • Head-Up Display
  • Safety Connect

Toyota Prius US (2014)
Toyota Prius US (2014) - picture 1 of 2
Toyota Prius US (2014) - picture 2 of 2

Grade Engine/ Trans. Highlight Features 13MY MSRP 14MY MSRP MSRP $ Change MSRP % Change
Plug-in Hybrid 1.8-liter HSD/ E-CVT Display Audio with Navigation, Entune App Suite and backup camera; USB/Aux and Bluetooth; unique 15" alloy wheels, Smart Key System on 3 doors and Push Button Start; heated front seats; Remote Climate; HSD blue accent headlights and exclusive Plug-in Hybrid badging; additional year of Roadside Assistance through ToyotaCare $32,000 $29,990* -$2,010 -6.3%
Plug-in Hybrid Advanced 1.8-liter HSD/ E-CVT Prius Plug-in Hybrid plus: Premium HDD Navigation with Entune App Suite (including Plug-in Hybrid Applications) and JBL, SofTex-trimmed heated front seats, 8-way power-adjustable driver's seat with power lumbar support, Head-Up Display, Safety Connect $39,525 $34,905* -$4,620 -11.7%

Source: Toyota