Chevrolet has аnnounced their line-up for the upcoming 2012 SEMA event. The manufacturer will present stylized Spark, Sonic and Cruze concepts. The cars demonstrate the possibilities for customers who want a more personalized driving experience. Chevrolet previewed the concept vehicles ahead of the Oct. 30 opening of the SEMA Show, the annual automotive aftermarket extravaganza of styling and performance, along with the multihued "The Color Run" Spark and "Pink Out" Spark - a car for a cause.

The Cruze Upscale concept comes with a nice Burnished Brandy Metallic exterior, nicely tinted front lights and a set of 19" aluminuim wheels. The interior boasts Loft Brown leather seats, yellow contrast stitching and dark liquid palladium trim. There is also an adjustable coilover suspension.

The second model, which will be presented is the Malibu Turbo Performance concept. It features a Berlin Blue exterior with a ground effects package. The Malibu rolls 20" aluminum wheels fitted with Pirelli PZero tires. The interior comes with two-tone Recaro sport seats, a flat-bottom steering wheel and black chrome trim. The car also comes with some performance tweaks like HiPer Strut front suspension, big brakes and a CAI system.

Several Sparks will join the line-up. These include Sinister, Color Run and Pink Out concepts.

Cruze Upscale concept:

  • Unique ground effects package with rocker and fascia extensions
  • Black Ice bright-accented exterior trim
  • Tinted headlamp and fog lamp lenses
  • Dark-tinted windows
  • Custom 19x8.5-inch aluminum wheels finished in Black Ice
  • 225/40ZR19 Bridgestone Potenza S-04 tires
  • Seats trimmed in Loft Brown leather
  • Loft Brown and DK Atmosphere leather-wrapped steering wheel
  • Yellow accent stitching on the seats and steering wheel
  • Dark Liquid Palladium high-gloss interior trim plates
  • Door panels and instrument panel with Loft Brown and DK Atmosphere leather wraps and DK Atmosphere paint
  • Adjustable coil-over suspension kit
  • Four-piston front brake calipers with two-piece vented and drilled rotors
  • Two-piston rear brake calipers with vented and drilled rotors.

Sonic Z-Spec 1 concept:

  • Chevrolet licensed accessories Borla exhaust system
  • Lowered ride height, with Chevrolet Performance concept suspension kit, including lowering sprints and performance dampers
  • Chevrolet Performance concept brake kit, featuring four-piston front disc brake calipers with 16-inch rotors
  • Eighteen-inch split-spoke wheel design with Synergy Green insert
  • Sonic RS rear spoiler in Ashen Grey
  • Ashen Grey Metallic Z-Spec stripe and logos
  • Chevrolet Accessories ground effects kit
  • Mesh-style upper and lower grilles in Piano Black with Ashen Grey surrounds
  • Chevrolet Accessories stainless steel pedals
  • Chevrolet Accessories stainless steel sill plates
  • Jet Black and Titanium interior with Chevrolet Accessories stainless steel pedal covers and sill plates
  • Chevrolet MyLink color touch screen
  • Chevrolet licensed accessories Sub and Amp Kit, with KICKER 200-watt DSP amp and 200-watt powered subwoofer.

Sonic Z-Spec 2.5 concept:

  • Abalone White Tricoat exterior color with Z-Spec graphics
  • Unique ground effects package and lower fascia extensions
  • Chevrolet Accessories rear spoiler
  • Galvano Silver accents on the grille surround, fog lamp bezels door trim and wheels
  • Tinted headlamps and fog lamps
  • Concept 18x7.5-inch wheels in Galvano Silver with Signal Red edges
  • Jet Black leather-trimmed interior with Orange Crust leather inserts and orange accent stitching
  • Orange anodized and Piano Black interior trim plates
  • Jet Black Leather-, Jet Black Suede- and Orange Suede-wrapped door panels and instrument panel with Orange accent stitching
  • Jet Black perforated leather-wrapped steering wheel
  • Chevrolet Accessories stainless steel pedal covers
  • Chevrolet MyLInk color touch screen
  • Chevrolet licensed accessories Sub and Amp Kit, with KICKER 200-watt DSP amp and 200-watt powered subwoofer
  • Lowered ride height, with Chevrolet Performance concept suspension kit, including lowering sprints and performance dampers
  • Chevrolet Performance concept brake kit, featuring four-piston front disc brake calipers with 16-inch rotors
  • Chevrolet Performance concept single-piston rear brake calipers with Sonic RS rotors
  • Chevrolet Performance concept cold-air intake kit
  • Chevrolet licensed accessories Borla exhaust system.

Spark Z-Spec concept:

  • Chevrolet Accessories ground effects kit (body color)
  • Chevrolet Accessories Z-spec grille with Carbon Flash-painted surround
  • Grille surrounds, headlamp housings, fog lamp bezels, belt moldings and rear diffuser painted Dark Argent
  • Z-Spec body graphics in matte black
  • Chevrolet Performance licensed front lowering coil-over springs and rear adjustable springs
  • Concept 15x6-inch split-spoke wheels in Dark Argent with Salsa Red inserts and tire stripes
  • Lowered ride height
  • Seats trimmed with Salsa Red inserts
  • Front door and instrument panel inserts in Salsa Red
  • Chevrolet Accessories stainless steel pedal covers and sill plates
  • Chevrolet MyLInk color touch screen.

Spark Sinister concept:

  • Dramatic body work with bold rocker fairings, a rear diffuser with dual exhaust outlets, rear wing spoiler and a front fascia with large air intakes
  • Prominent fender flares to cover large, 18x6-inch split-spoke wheels - in Bahia Red - and low-profile performance tires: 205/40ZR18 (front) and 225/40ZR18 (rear)
  • Lowered ride height
  • Carbon Flash Metallic exterior with Bahia Red accents and matte-black graphics.

Source: GM