Chrysler Canada’s roll continues on combined strength of minivan sales and rapid ascension of Dodge Journey crossover
Chrysler Canada's sales grew seven percent in May (27,325 units) and extended the unprecedented streak of year-over-year sales increases to 22 consecutive months. May sales were driven by Chrysler's one-two punch of their all-new minivans and the newly crowned most popular crossover in Canada, the Dodge Journey. Sales were also bolstered by the increased demand for fuel-efficient vehicles such as the Jeep® Patriot and Dodge Caliber.
"Chrysler Canada's retail sales growth this year is driven by three vehicle segments that are increasing in popularity with Canadian consumers: fuel-efficient compacts, long-wheelbase minivans and crossovers," said Dave Buckingham, Vice President - Sales, Chrysler Canada. "Fuel efficiency continues to remain top of mind for consumers. Chrysler Canada is well positioned to capitalize on this demand with 20 vehicles capable of 30-plus MPG (highway)."
As a result of the overwhelming response from customers, Chrysler's "Thank You Canada" pricing program will be extended through June. The program positions 13 Chrysler, Jeep and Dodge vehicles under $20,000.
"The Thank You Canada program has helped increase demand for both new and established vehicles in Chrysler's lineup and kept our sales momentum strong," added Buckingham.
May Highlights
Minivans continue to have strong appeal for Canadian consumers, as total May sales of the Dodge Grand Caravan and Chrysler Town & Country reached an all-time monthly high of 6,528 units, an increase of 52 percent compared to the same month last year. Dodge Grand Caravan and Chrysler Town & Country minivan sales are up a significant 48 percent (21,645 units) through the first five months of the year.
"Our minivan business is remarkable in Canada," said Reid Bigland, President and CEO of Chrysler Canada. "With rising fuel prices, Canadian consumers are struggling with the costs associated with large SUVs, but do not want to forego the functionality. As a result, they are getting back into our minivans in record numbers. The minivan provides exceptional fuel economy, outstanding functionality and is available for the first time ever at a starting price of under $20,000."
With sales averaging 4,300 units per month, the minivan is Chrysler Canada's top-selling vehicle, Canada's third-highest selling vehicle in 2007 and the No. 1 minivan in the country for 24 consecutive years.
Canada's newly crowned favourite crossover, the fuel-efficient Dodge Journey, had another month of increasingly strong sales with 1,581 units sold. This versatile crossover has won over Canadians with its 35 MPG fuel economy (highway), a seven-passenger seating capability and a starting price of $19,999.
Sales of Dodge Ram, Chrysler's second-highest volume vehicle, held steady in May with 4,034 units sold.
Combined Jeep Patriot, Compass and Dodge Caliber sales were up 36 percent (5,771 units) compared to May 2007, setting a new record for best month sales. Jeep Patriot and Dodge Caliber are among Chrysler's top-five selling vehicles, and are just two of the over 20 vehicles that achieve an excess of 30 MPG Highway.
