Ever the innovator, Kumho is launching the world's first ultra low profile 15 Series tyre at the 2008 SEMA (Speciality Equipment Market Association) Show in Las Vegas this week (November 4-7). The 385/15ZR22 size ECSTA SPT KU31 has been developed as a conversion option for such exotic sports cars as the Ferrari F430, Dodge Viper, and Corvette Z06. The company has used cutting-edge computer simulation technology to optimise the sidewall structure, thereby preventing the formation of standing waves or ripples in the contact patch – a problem that can occur with the build up of heat at high speeds.

The new tyre also benefits from a semi run flat capability, ensuring it remains firmly fixed to the rim even after a puncture or general loss of pressure.

Kumho 15 Series Tyre "The world's first 15 Series tyre is a perfect example of what we have achieved through our ongoing commitment to research and development," said Sae-chul Oh, Kumho's President and CEO. "This is one of many innovations by our company which include aroma, coloured smoke and X-speed tyres. We will maintain our position at the cutting edge of tyre technology as we race towards our goal of becoming one of the world's top five tyre makers."