Lamborghini Updates Ad Personam Personalization Program

Exclusive news for all Lamborghini admirers! The Italian brand has just unveiled that it will present its renewed Ad Personam program at the 2014 Geneva Motor Show. The personalization program is to be available for the Aventador range, but will soon be offered also for the Huracán.

The customers will have the unique chance of refining even better their own supercar to the smallest details. Passenger compartment color combinations have been increased, with an expanded choice of leather and Alcantara colors, range of colors for floormats and seatbelts. There is also available a new dual-color exterior paint finish as well as the same livery theme.

To go further into details, the Ad Personam features a range of new materials such as semi-aniline leather, Forged Composite, a Lamborghini patented carbon-fiber material offered for the hard top, interior and exterior details. The program also adds to the interior via hand-stitched seat emblems and monograms and custom interior colors.

At the show the brand will present an example of the infinite range of combinations offered by Ad Personam. It will be of course an Aventador Roadster, which will sport a range of high customizations to both its interior and exterior. Further highlight here is that it is the first vehicle with Forged Composite inserts on the front spoiler, air intake, rear spoiler; and, in the interior, on the door sills, instrument cluster cover, infotainment controls and screen trim.

Moreover, the mirrors and transparent engine hood details have been refined with the choice of a matt silver paint instead of black. The body is decided in shimmering blue a.k.a. Blue Sideris that matches the dual-color rims and the Forged Composite roof with blue highlights and special Y-shaped livery.

Lamborghini Aventador Roadster Ad Personam (2014)

Source: Lamborghini