SsangYong Motor Company, a subsidiary of the Indian UV maker Mahindra and Mahindra (M&M) Limited, has revealed intentions for the SsangYong Rexton launch in the country's auto market on October 17, 2012. Rexton, a premium Sports Utility Vehicle (SUV), is the Korean auto maker's maiden offering in the domestic car market and will be initially launched in Mumbai. Further, it has come up that Mahindra-SsangYong alliance will introduce the Rexton in a phase wise launch in other Indian cities, including other metros like Bangalore and New Delhi.

The upcoming SsangYong Rexton features are anticipated to be of world class standards and the premium SUV that will enable the car to march its superiority on the Indian turf. The SsangYong Rexton will be pitched directly against the likes of the current segment contenders like Toyota Fortuner, Ford Endeavour, Mitsubishi Pajero Sport and Hyundai Santa Fe, upon its launch in the country. The new Rexton is expected to hold a massive 2.7 litre diesel powerplant under its bonnet, which churns out a peak power-torque delivery of 165 Nm and 340 Nm, respectively. The interior and exterior attributes of the upcoming 2012 SsangYong Rexton are believed to be of top draw as well.

M&M, the country's leading Utility Vehicle (UV) maker, acquired a 70 per cent controlling stake in SsangYong Motor Company in March 2011 and since then, a lot of rumours regarding the Rexton SUV prevailed in the Indian market. The upcoming SsangYong Rexton price in the Indian market will prove instrumental in governing its future in the country and industry experts believe that the new SUV could fetch a retail value around Rs. 20 lacs. The car is expected to come trimmed with all the world class features of a premium SUV and will only enhance the M&M's Indian portfolio.

The yet-to-be launched 2012 SsangYong Rexton reviews from the international markets have been mostly positive, besides the car looks both tough and powerful in all safety and security respects. Currently, the Indian SUV buyers have plenty of options available and the arrival of the Rexton beast will definitely add a different dimension to the market. It will be interesting to note how the SsangYong product fares in the country, as most of the domestic buyers will find the Korean brand relatively new as compared to the well positioned industry heavyweights. However, Mahindra's marketing could work wonders for the upcoming Rexton as the company is currently the most sought after UV maker in the country.