MG3 Personalisation Design concept Unveiled at Superbrands London
MG3 Personalisation Design Concept was unveiled at Superbrands London as part of London Design Week. The car was created by MG Designer Louise Thorburn, who is a recent graduate with an honours degree in Textile Design. In fact, she is the latest addition to the MG Design team after completing two internships, one at MG and one at iconic shoe designer, Jimmy Choo, before returning to MG as Colour and Materials designer.
The latest collection of MG3 personalisation graphics is dubbed Autumn Additions Collection. It will join the existing range of more than a million options that are now available in the MG3 range. Another interesting fact is that MG3 personalisation options have already achieved great success. Since the supermini has been launched last year, over 40 per cent of orders have included at least one specified design addition.
Three new designs have been launched yesterday and they have been added to the online configurator of the company. The MG3 has been launched in September last year, benefiting from great interior and boot space, superb leading chassis and driving dynamics and high levels of equipment on all specifications as standard.
At Superbrands this year there are over 280 companies from 29 countries. They will be grouped into four 'trends': Raw, featuring exposed textures and revealed processes; Bold and Beautiful, exuding big colours and arresting visuals, Frame, with geometric and arrestingly simple design; and Refraction - optical effects and Pop Art stylings.
The eight edition of the Superbrands event is currently running till 21st of September in central London. There the visitors will be able to see the very best in global contemporary design, witness more than 300 events and exhibitions.
Source: MG
