smart goes ECO with its CARTONDRUCK smart ART project
We all agree that ART comes under strange and innovative forms, and i guess that is the case of the latest design project born from the weird cooperation between smart, the packaging specialist CD CARTONDRUCK AG from Obersulm in Baden-Wurttemberg, Germany, and the Berlin-based artist Sarah Illenberger.
An undoubted masterpiece, their ART creation represents a smart fortwo styled with exterior and interior elements made of high-quality recyclable cardboard from the company Gmund. The extraordinary CARTONDRUCK smart will have its grand premiere in Paris, but instead on the upcoming motor show, the ART car will be presented at a special smart urban stage from 28 to 30 September 2010.
Marc Langenbrinck, Managing Director smart brand and Head of Sales & Marketing sheared: "With this project we want to show that the smart is by no means 'disposable', and can make a truly lasting impression – even when constructed out of an unorthodox material. We like to keep finding new ways to highlight the urban creativity, diverse design possibilities and exceptional environmental friendliness of the smart. This smart fortwo once again underlines all of these aspects."
