Once again Toyota brand is listed in the top spot of the BrandZ Top 100 Most Valuable Global Brands 2015. With its USD 28.9 billion it remains as the most anticipated automobile brand.

 According to a report, the modern society trends challenge the vehicle industry in numerous ways. And it really is a challenge to stay on the market with high-quality product, but to be different at the same time. Nowardays the so called "colliding trends" are the thing, that keeps the spirit of car manufacturers.

 As you might know, in 2014 Toyota launched the world's first commercial for a hydrogen-powered car. And this is the Toyota Mirai sedan, which is already available in Japan and comes to Europe and US at the end of this year.

 And since Toyota demonstrated the world's first mass produced hybrid vehicle back in 1997, the sales of the brand exceeded seven million worldwide. Furthermore, European customers have the opportunity to choose between 15 Toyota and Lexus hybrid cars. In fact, Lexus has gained 10th position in the list for the most valuable vehicle brand with its value of USD 4.3 billion.

 The BrandZ Top 100 Most Valuable Global Brands is conducted and commissionedby WPP and Millward Brown Optimor and has over two million consumers in over 30 countries.

Toyota Mirai (2016)
Toyota Mirai (2016) - picture 1 of 4
Toyota Mirai (2016) - picture 2 of 4
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Toyota Mirai (2016) - picture 4 of 4

Source: Toyota