13 June 2008, 01:50 PM
For the launch of the model that will mark its return to the most important European car segment, Lancia chose to interpret the positioning of the Delta by combining the personality of Richard Gere and a story that is particularly close to his lifestyle and the values he upholds within one advertising spot.
This is not a product story but a political poem about peace. The advert does not promote technical values but human values. The day of br
13 June 2008, 01:42 PM
Successful tarmac test of the new Skoda Fabia Super 2000. Two time world champion Carlos Sainz, joined experienced test drivers Jan Kopecky and Raimund Baumschlager; the team recently tested the competition version of the Fabia Super 2000 in Austria. The Volkswagen factory driver won the Central European Rally with a R
13 June 2008, 01:36 PM
Citroen is launching the Berlingo Multispace, an all-new version of the UK’s most popular value MPV. This fun new model boasts distinctive design, a spacious and versatile interior and offers exceptional value for money.
Since the original Berlingo Multispace was launched in 1998, it has created and dominated the value MPV sector with over 50,000 sales in the UK. Now, improving upon the credentials of its predecessor, the grown-up new Berlingo Multispace offers the space of an MPV and the
13 June 2008, 01:08 PM
Fuel-efficient and environmentally-sustainable premium automobiles from Mercedes-Benz, without the need to forego the characteristic brand features - safety, comfort and refined driving pleasure. This is the strategy of the Stuttgart based vehicle manufacturer. One emphasis within the development strategy is on modular powertrain technologies that can be utilized either individually or in combination, depending upon vehicle class, usage profile and customer requirements. With its “Road to the Fu
13 June 2008, 12:50 PM
Mercedes-Benz launches integrated marketing campaign for new CLC with the slogan "What car do you drive when you're dreaming?"
Campaign presents new sports coupe as affordable dream car
Alongside classic print media ads, TV commercials, and dealership marketing, Mercedes-Benz focuses on the customers' personal expe
13 June 2008, 10:18 AM
Volkswagen of America, Inc. is showcasing its broad range of near-term and future fuel-efficient powertrain technologies with the all-new 2.0 liter TSI Tiguan, the upcoming 2.0 liter Jetta TDI and the North American debut of the Tiguan HyMotion Fuel Cell Concept.
Originally shown at the Shanghai Motor Show and the 2007 Michelin Challenge Bibendum, the Tiguan HyMotion highlights the current state of Volkswagen’s hydrogen fuel cell research and development. The Tiguan HyMotion features a hydrogen fuel cell system
13 June 2008, 09:43 AM
BMW of North America, LLC. today opened its new $100 million addition to its Woodcliff Lake, New Jersey US headquarters. The expansion is BMW Group's largest investment in the U.S. since the inception of its U.S. subsidiary in 1975, apart from the plant in Spartanburg, S.C.
The new buildings will be home to BMW Group’s national Training Center, Eastern Sales Region and U.S. Engineering operations. The facilities will help the company to develop advanced technology and the highest level of professional training f
13 June 2008, 08:08 AM
Aygo Crazy is the perfect antidote to all those wild concept cars that look great on the show stand but never turn a wheel. It is a unique machine that has been developed from the start to deliver no-holds-barred maximum driving pleasure, an unforgettable, fun experience. Making its public debut at the British International Motor Show in London, Aygo Crazy is a one-off model, a “shopping supercar” that takes Aygo’s essential qualities to the limi
12 June 2008, 02:28 PM
Following the announcement last month of a new colour scheme for the GSX-R1000, Suzuki GB has now added a further two colour options to their Supersport range, with a new limited white GSX1300R Hayabusa and an orange and black GSX-R750.
Available this month from any authorised Suzuki dealer, the two new additions offer greater choice for customers, brought about by consumer interest at the many outdoor events that Suzuki GB attend.
Suzuki GB marketing manager, George Cheeseman commented, “With the white colou
12 June 2008, 02:06 PM
Ford RS is back and the all-new Focus RS is on track! An early prototype of the fastest Focus road car to date is now undergoing performance and durability testing at the challenging Nu"rburgring Circuit in Germany, in preparation for its launch in 2009.
The principal architect of the Focus RS project is Ford of Eu
12 June 2008, 11:02 AM
Ward's AutoWorld magazine once again acknowledged Volvo for superior car interior design. The Volvo C30 earned Ward's Interior Design Award for Best Brand Reflection. Last year, Ward's named the Volvo S80 winner of the Best Interior Design of the Year Award.
According to Eric Mayne, Ward's Editor of News Operatio
12 June 2008, 10:18 AM
The former journalist has been employed by Volkswagen AG since April 1997. The "Team New Media" was developed in the communication department under her management, and in 2001, she introduced Volkswagen's B2B market place to the public. In 2000, she accompanied the creation of Auto 5000 GmbH, which was widely discussed at the time, and two years later, she supported the press work of the Hartz Commission in Berlin. She has headed the newly created sector "Lifestyle Communication" in the product communication depart
