02 July 2008
Mazda is one of Europe’s fastest-growing car brands and a key to this success is the high quality and reliability of Mazda vehicles, combined with superior service. This was confirmed once again on the latest J.D. Power and Associate’s 2008 Customer Satisfaction Index (CSI) for Germany, Europe’s largest economy. The study – which polled nearly 20,000 Germans who own cars registered in 2005 and 2006 – ranked car brands, individual models
30 June 2008
Mazda Motor Corporation has announced that its national sales company (NSC) in Turkey launched its new sales network in early June 2008.
Mazda transferred responsibility for the Turkish market to Mazda Motor Europe (MME) in 2007, and the new NSC in Turkey was established in September 2007. Since then, further preparations were made toward the launch of operations in Istanbul in early June. The company was officially established as Mazda Motor Logistics Europe N.V. Merkezi Belçika Türkiye Istanbul Şubesi. Mr.
23 June 2008
Mazda Motor Corporation has announced that it is setting its sights on reducing the fuel consumption of Mazda vehicles sold globally by an average 30 percent by 2015. This determined commitment will entail a holistic approach which includes using lightweight technologies, the upgrade of almost all of Mazda’s gasoline
23 June 2008
Mazda Motor Corporation received permission from Japan’s Ministry of Land Infrastructure and Transport (MLIT) to test the Mazda Premacy Hydrogen RE Hybrid minivan on public roads. Mazda’s newest hydrogen rotary engine vehicle features a hybrid system that increases the vehicle’s power by 40 percent and doubles the hydrogen fuel range to 200 kilometers. Mazda aims to complete the road trials and start commercial leasing in Japan during fisca
19 June 2008
Mazda Motor Corporation today announced the launch of its new global brand visual identity which will be rolled out progressively around the world. Following a successful pilot in Australia, the first major region to introduce this new visual identity direction will be Japan, commencing on June 20, 2008, when Mazda updates its Japan websites with distinctive new features. This will be followed by its full adoption in advertising, commencing on July 8 with the launch of the new mid-size Mazda Biante high-roof miniva
16 June 2008
Mazda will present an all-new show car at this year’s Moscow International Automobile Salon. The concept is a sporty, compact crossover SUV designed especially for the Russian market.
The Moscow show car is the latest concept to be developed using the new design direction called Nagare – following in the footsteps of Nagare, Ryuga, Hakaze, Taiki and Furai. Nagare, which means “flow” in Japanese, represents a new approach to expressin
05 June 2008
Coming on the heels of best-ever sales in April and May, the 2008 MAZDA5 has been named Ward’s AutoWorld’s “Interior of the Year” in the “Popular Priced Truck” category. Thirty-six outstanding vehicle interiors representing 13 manufacturers competed for top honors in the annual competition.Over four weeks, members of the editorial staff of Ward’s AutoWorld spent time with each finalist vehicle to evaluate its interior. Winners were decided by overall points earned. To be el
03 June 2008
Three-door version with larger front doors and a new rear side window design for a sportier character. Drag coefficient of only 0.31 and coefficient of lift (CLF) of just 0.02 contribute to low fuel consumption. Sports Appearance Package available (depending on market) with special front bumper, side sills and rear roof spoiler
Comfort, Functionality and Equipment
Walk-in functionality for front passenger seat, which slides forwa
02 June 2008
Leverkusen, 2nd June 2008. Mazda Motor Europe has appointed Steve Newton to the position of Managing Director of its new national sales company in Turkey, effective immediately.
Last year, Mazda Motor Corporation transferred responsibility for the Turkish market to Mazda Motor Europe. The new organisation joins 20 other national sales companies in Europe that account for more than 90 percent of all Mazda sales on the continent. Mr. Newton will lead an executive team based in Istanbul that includes Public Rel
12 May 2008
Mazda’s design DNA
To come up with a new design identity for Mazda, Laurens van den Acker and his design team had to condense and refine important heritage and brand identifiers into future design DNA. But what is design DNA?
As its name would suggest, it’s not so different from a human genome. Design DNA is a name for the basic building blocks that makes a car recognisable. It’s a design element that ensures a car shares visual characteristics with other vehicles in the same fam
30 July 2007
Mazda Motor Corporation has upgraded the “Scrum Wagon” and “Scrum Van” micro-mini vehicle lineup for the Japanese market. Both vehicles are available at Mazda Autozam, Mazda, and Mazda Anfini dealers throughout Japan from today.
The upgraded Scrum Wagon comes with new interior fabric colors designed to match the characteristics of each model grade and front seats with thicker, contoured seat edges that enhance the vehicle’s level of quality and comfort for passengers. The top grade
29 May 2007
Mazda Motor Corporation has announced that updated Spiano micro-mini models, known for their friendly exteriors and comfortable interior cabins, are on sale from today at Mazda Autozam, Mazda and Mazda Anfini dealerships throughout Japan.
The models offer newly designed seat and door trim fabric, an improvement which gives the interiors a fresh new atmosphere. The XS grade has a new chrome front grille, and the Spiano GS includes newly added split rear seats.
The sales target volume for th
