17 February 2009, 02:38 PM
Following the huge success of Abarth’s re-launch last year, the Fiat Group’s performance division has now created the ultimate sporting expression of the 500.
By thoroughly re-engineering the highly acclaimed and universally popular city car from the ground up, Abarth has produced a machine purpose-built for the modern driving enthusiast. Not only does it look the part, thanks to bodywork that’s longer and lower than a regular 500, it’s also entertaining to own and drive while maintaining cl
12 December 2008, 05:11 PM
Four current and former British boxing champions will be warming up for a ‘bout’ with a difference – when they fire-up a Wembley Stadium crowd this weekend with a Race of Champions showdown in new Abarth 500 race cars.
Ring legend Frank Bruno, young gun Amir Khan and fight stars David Haye and Enzo Maccarinelli have all signed up to drive 190 bhp Abarth 500 Assetto Corse superminis in a special Race of Champions celebrity event on the London arena’s purpose-built track.
Billed
06 December 2008, 09:31 AM
A special edition version of Fiat’s popular 500 city car has just gone on sale exclusively through the Internet.The 500byDIESEL, a global limited edition run of just 10,000 examples, is the result of a collaboration between Fiat’s Style Centre in Turin and fashion label DIESEL’s design team. The idea was to create an ‘Urban Survival Vehicle’, perfect for town traffic, yet expressing the personality of its alternative young brand lovers.
500byDiesel represents Fiat’s first venture into selling
14 November 2008, 04:11 PM
To mark Karl Abarth’s centenary, the brand has brought out a Limited Edition of the Abarth 500, known as the “DA 0 A 100”; a total of 101 will be manufactured.
The Abarth 500 “DA 0 A 100” is a tribute to the founder’s passion, and a clear reference to his life, starting from the specific silencer and variable counter-pressure exhaust system, harking back to one of the products that made the Abarth name famous all over the world. The hide colour leather upholstery with silver embroidery on the
08 July 2008, 11:13 AM
Just over one year has gone by since the announcement and, as planned in the brand relaunch plan, Abarth & C. S.p.A. has kept its promise to resume and bring up to date all the activities that have made its name go down in history.
To emphasise the authenticity of the project, brand activities have immediately focused on resuming and bringing up to date all the activities carried out in the past by Abarth & C., beginning with direct participation in Italian and international races, th