25 September 2008, 10:19 AM
The highly original Fiat Automobiles stand at the Paris Motor Show is made up of modular elements with moving shapes and images. The exhibition area is like an enormous high-tech garden with a fluid floor interspersed with lighted inserts that sprout gigantic stems carrying huge mirrored disks.
This makes the stand look like a pathway winding through an animated landscape allowing glimpses of the cars between the stems. This great garden is presided over by an enormous image of the 500 – the
15 July 2008, 11:13 AM
Fiat 500 and Ferrari: two universal motoring icons which represent “Made in Italy”, one cute and the other exclusive. This is why the Maranello House has chosen the Fiat model as its “courtesy car” for its customers, who appreciate Italian style and like unique products. In actual fact, two hundred Fiat 500 have been manufactured exclusively for the Ferrari sales network and will be driving on all of Europe’s roads.
Based on the Sport version and distinguished by the traditional red colour, t
08 July 2008, 11:13 AM
Just over one year has gone by since the announcement and, as planned in the brand relaunch plan, Abarth & C. S.p.A. has kept its promise to resume and bring up to date all the activities that have made its name go down in history.
To emphasise the authenticity of the project, brand activities have immediately focused on resuming and bringing up to date all the activities carried out in the past by Abarth & C., beginning with direct participation in Italian and international races, th
07 June 2007, 02:46 PM
Enter the new 500, the manifesto of the ‘new Fiat’, a model that represents to all intents and purposes the materialisation of a new approach, of new brand strategies, and a different approach to the car. Exactly 50 years after the launch of the first edition of the model, which was to become an icon of Italian motoring and of an entire period of history, Fiat is accelerating into the future.
Anyone could re-edit the 500, because its shape is part of our collective memory. Some industrial obj