Lexus IS F Pricing Sets Performance Benchmark
Lexus will launch its first dedicated performance model with a price that confirms its market aspirations. Lexus IS F will come to market with a recommended retail price of $129,000* - significantly beneath its three major rivals. The pricing represents an aggressive and determined bid by Lexus to take charge of the highly competitive sports luxury market. It is as challenging as Lexus' launch in Australia in 1990, when it priced its first LS400 well below its established competitors as a